One year after it launched at Toronto, Richard Linklater’s Me And Orson Welles has found US distribution through an alliance assembled by UK finance and production company Cinemanx (NX).
The film will open in select theatres on November 25 through Freestyle Releasing, backed by a campaign by former New Line marketing guru Russell Schwartz’ Pandemic Marketing.
Louisville-based Hart/Lunsford Pictures is funding the P&A costs and Warner Bros Home Video (WBHV) will handle the DVD release. Cinetic Media, who introduced the films to buyers in autumn 2008, brokered the deal with WBHV.
Me And Orson Welles is a coming-of-age story about the time the legendary director staged a Broadway production of Julius Caesar. Zac Efron stars alongside Claire Danes and newcomer Christian McKay as Welles.
“We’ve developed what we believe is an exciting roadmap for distributing this film, one we hope will pave the way for many others to come,” NX chairman Steve Christian said.
“The climate is such that there are fewer homes for films of this quality and budget range and it is important to create new options. By harnessing the power of our partners, experienced motion picture veterans, NX is able to play for the upside of a film we deeply believe in.”
NX recently formed a relationship with Vue Entertainment in the UK to produce and directly distribute titles including Me And Orson Welles.
NX currently has three films in post-production: Heartless starring Jim Sturgess, Clemence Poesy and Eddie Marsan; Wild Target with Bill Nighy, Emily Blunt and Martin Freeman; and the upcoming Toronto entry The Disappearance Of Alice Creed starring Gemma Arterton, Eddie Marsan and Martin Compston.