Hulu’s chief marketing officer Kelly Campbell is being promoted to president of the US streaming service as Disney continues to integrate the service into its Direct-to-Consumer & International division.
The move follows the departure from Hulu a few weeks ago of CEO Randy Freer.
Campbell will report to Kevin Mayer, chairman of the direct-to-consumer segment at Disney, which got majority ownership and operational control of Hulu through its acquisition of most of the assets of 21st Century Fox.
Campbell will manage Hulu’s suite of on-demand and live streaming businesses and work with Disney’s television and film studios on original content and with other executives on the integration of Hulu’s operations.
Craig Erwich, Hulu’s senior vice-president of scripted original programming, already reports to new Disney Television Studios chairman Dana Walden.
Commenting on Campbell’s promotion, Mayer said: “Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy. She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the US and beyond.”
Campbell added; “This is a time of extraordinary growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter. The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.”