The Walt Disney Studios has shuffled its distribution set-up and announced that Janice Marinelli, Lori MacPherson and Jason Brenek will be taking on expanded roles.

Marinelli will lead a new North American in-home sales organisation for media networks and studio content, reporting to president of distribution Bob Chapek and president of global distribution at Disney Media Networks Ben Pyne.

The team will be responsible for distributing film and television content as well as first-run content of The Walt Disney Company across the video/retail, television and digital platforms. This includes negotiating licensed deals and output agreements with traditional and digital platforms.

MacPherson will lead global product management for Walt Disney Studios Distribution, assuming responsibility for product management for physical and digital Disney, Pixar, Marvel, DreamWorks, ABC, ABC Family and Disney Channels properties during the course of their life cycle. She will also consult consumer trends to develop products and business opportunities.

Brenek will oversee the new international in-home sales organisation and collaborate with key international constituents to develop programme and sales strategies to distribute film content. He will manage, in collaboration with US counterparts, the international contact with Disney’s global retail accounts and connect sales teams around the world.

“As we continue to respond to changing consumer behavior, we have re-aligned our distribution organisation to be more integrated, global and holistic, taking into account the entire lifecycle of our films around the world,” Chapek said.

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