Patrick Bradley to create a new growth capital fund for mid-sized firms in films, TV and more.
Former Ingenious Ventures CEO Patrick Bradley has announced plans to launch Station 12, a media and entertainment investment manager that will invest in mid-sized companies ranging from film, television, publishing and live entertainment, through to marketing services, e-commerce, digital content, gaming, fashion and design.
The London-based fund aims to raise £150m ($250m), commencing its first fundraise this summer. The investment team has already identified a pipeline of potential investments, into which the average initial investment will be around $17m (£10m).
Bradley said that while the European technology market has deep resources of expansion capital, the media and entertainment sectors “remain under-served by capital and operational expertise required to support long term success”.
“Station 12 intends to fill this gap and become the pre-eminent investor in the space,” he added.
Station 12 is supported by Ingenious, the independent outfit that has been investing in the UK’s creative industries since 1998.
Ingenious founder and CEO Patrick McKenna will act as a strategic advisor to Station 12, continuing his partnership of 13 years with Bradley.
Bradley helped establish Ingenious Ventures, the private equity arm of Ingenious, in 2001 focusing on investing in the creative industries. As CEO, he backed a number of high-profile ventures, including Simon Fuller’s 19 Entertinment, which developed the Pop Idol series; dance music brand Cream; and Lionhead Studios, the video game studio behind Fable.