Study of online chatter around the BFI London Film Festivals reveals major audience interest for Gravity, Under the Skin and Blue is the Warmest Colour.
Research into online conversations during the first week of the 57th London Film Festival, conducted by comms agency Way to Blue, has revealed what audiences are most looking forward to viewing when features go on general release.
Alfonso Cuaron’s space thriller Gravity, currently topping the North American box office, is leading conversation with 6.8% of all LFF mentions, and the highest propensity to view (PtV) at 23.6%.
Jonathan Glazer’s Under the Skin, starring Scarlett Johansson as a predatory alien on the streets of Glasgow, has a 22.53% PtV despite only controlling 1.9% of conversation.
Abdellatif Kechiche’s Cannes winner, Blue is the Warmest Colour, only features in 0.92% of conversations but 22% of those express a major desire to see the film about a passionate lesbian relationship.
Tom Hanks is the most-discussed actor, despite his hijack thriller Captain Phillips ranking fifth of LFF titles audiences most want to see.
The festival, which runs Oct 9-20, has generated 26,268 comments so far, with 17.4% expressing a desire to watch the films and be involved with the festival.
Oct 10, the day after the opening night, was the busiest day so far with 4,569 tweets (17.4% of total).
The percentage of film buzz out of the total conversation around LFF were:
- Gravity: 6.84%
- Captain Phillips: 5.75%
- The Double: 2.73%
- Labor Day: 2.54%
- Inside Llewyn Davis: 2.47%
The percentage of mentions indicating ‘propensity to view’ were:
- Gravity: 23.61%
- Under the Skin: 22.53%
- Blue is the Warmest Colour: 21.99%
- Nebraska: 20.66%
- Captain Phillips: 14.16%