Mipcom 2020 is pivoting to a fully online programme, becoming the latest industry event to suffer due to coronavirus.
The annual Cannes gathering was already preparing for a heavily-pared back event but a statement today said the physical get-together had become impossible due to Covid-19 and tighter travel restrictions.
Mipcom Online+, as it is being dubbed, will take place from 12-16 October and be preceded by a Warm Up week and Follow Up+ month worth of replays, screenings and keynotes.
The main event will feature a fully digital Main Stage Cannes with conferences and a screening programme, along with keynotes and the Mipcom Diversify TV Excellence Awards.
“We made clear when we announced changes to Mipcom recently that we would only hold the physical market if conditions permitted,” said Mipcom organiser Reed Midem’s TV division director Laurine Garaude.
“Due to the ongoing uncertainty around Covid-19 and recently increased travel restrictions, we believe that Mipcom Online+ is the most effective way to move forward.”
The initial plan had been to scrap stands and reduce the market by a day but continue to hold meetings and screenings in the Ambassadeurs and Riviera halls of the Palais des Festivals in Cannes.
This story originally appeared on Screen’s sister publication Broadcast.