Former US president Barack Obama and Michelle Obama have entered into a multi-year agreement to produce films and series with Netflix.
The Obamas, who have set up Higher Ground Productions to make the Netflix content, will produce what the streaming giant describes as “a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features.”
In a statement announcing the deal, President Obama said: “One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience.
“That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
Michelle Obama added: “Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others. Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
Netflix chief content officer Ted Sarandos commented: “Barack and Michelle Obama are among the world’s most respected and highly-recognised public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better. We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”