Sky revenue boss Priya Dogra has been appointed the new chief executive officer of Channel 4.
Dogra is the eighth person to hold the title in the UK public broadcaster’s 43-year history and the second woman, following her predecessor Alex Mahon, who resigned in April.
She will join Channel 4 in March next year, with interim chief executive Jonathan Allan continuing in the role until then.
Dogra is currently chief advertising, group data and new revenue officer at Sky. She oversees Sky Media, the broadcasting giant’s advertising sales house, its data and analytics capabilities and the development of non-subscription revenues.
As discussion around closer collaboration between UK broadcasters ramps up, Dogra has also shown her chops with her recent spearheading of Universal Ads, an initiative between Sky, ITV, C4 and Comcast’s FreeWheel, to create a self-serve trading platform that opens up TV advertising to small businesses.
Prior to her one-year stint at Sky, she spent 14 years at Warner Bros Discovery and its previous iterations of Time Warner/WarnerMedia, ultimately serving as president and managing director for WBD EMEA, with responsibility for programming and production, marketing, advertising, commercial partnerships across networks, streaming, theatrical distribution and content licensing.
During her time at WBD, she headed mergers and acquisitions and corporate strategy, overseeing major M&A and investment activity. She has also led local original series for HBO and HBO Max. Dogra began her career as an investment banker at Citi.
Other candidates understood to have been in the mix for the role were chief operating officer Allan, former BritBox boss Reemah Sakaan and Netflix EMEA executive Emma Lloyd.
The identity of Mahon’s successor has been the subject of intense industry speculation since April, and the search for her replacement kicked off in earnest when Geoff Cooper was installed as chair in September.
Channel 4 encompasses the influential UK film funder, Film4, the in-house film division headed by Farhana Bhula.
No comments yet