New Premium Large Format theatre opens in St Petersburg.

RealD has opened the first LUXE: A RealD Experience auditorium at Russian theatrical exhibitor Cinema Parks’ Grand Canyon, in St Petersburg.

Recently introduced by RealD as a new Premium Large Format (PLF) initiative, it opened yesterday (April 3) with a screening of Disney’s Captain America: The Winter Soldier.

First introduced by RealD at CineEurope 2013, LUXE features massive screens, ultra bright 2D and 3D content, enveloping audio and luxury seating. The auditoriums allow exhibitors to show movies in 2D or 3D.

Robert Mayson, managing director of RealD Europe, said: “With this initiative, we aim to unify the exhibition community under a single PLF brand, with one set of technological standards, as well as create a home for all our future innovations in cinema technology.”

Further LUXE auditoriums will roll out across selected cinemas in Moscow and St Petersburg later this year.