Sky has agreed a deal with Netflix to offer the SVoD service to its pay-TV subscribers.
The broadcaster is to launch a new ‘attractively priced’ entertainment pack, which will include access to the SVoD service, for its next-generation set-top box Sky Q subscribers later this year.
Sky Q, which is installed in 2m homes, unveiled a partnership with music streaming service Spotify earlier this week.
Existing Netflix subscribers who do not wish to subscribe to the forthcoming bundle will be able to login to their account via Sky, while non-Netflix subscribers will have the option to sign-up to the £7.99-a-month service without having to take up Sky’s broader bundle.
Netflix, and its library of over a thousand hours of Ultra HD content, will also be made available via Sky’s contract-free Now TV service.
Sky chief executive Jeremy Darroch said the partnership would continue his drive to enable subscribers to access the best entertainment programming.
“By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers,” he added.
Netflix chief executive Reed Hastings said: “With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”
Yesterday, Netflix chief financial officer David Wells revealed that the streaming giant will invest $8bn in around 700 original programmes and films in 2018.
This story originally appeared in Screen’s sister publication Broadcast.