UK sales agent Amadeus Entertainment has joined the Russian Cinema umbrella stand at Hong Kong’s Filmart, which begins today (March 24).

Amadeus will be presenting the Russian family action-adventure Land Of Good Kids by Olga Kaptur, which was released in Russian cinemas last December.

With musical and dance routines and CG effects, the film focuses on a parents’ wish that their naughty daughter stays in the year passing and a good child appears for the New Year. Magically, their wish comes true.

Amadeus’ other Russian titles include Anton Sivers’ historical drama Vasilisa and Yegor Baranov’s comedy Nightingale The Robber as well as Kazakhstan’s Oscar 2013 entry Old Man (Shal) by Ermek Tursunov, a re-staging of Hemingway’s The Old Man and the Sea in the Kazakh steppes.

The London-based company is among 10 firms operating under the Russian Cinema umbrella, including animation studio Wizart Animation, Timur Bakmembetov’s production-distribution outfit Bazelevs, sales agent Reflexion Films, and production company Horosho Productions, which will be having a market screening of Vera Glagoleva’s Turgenev adaptation Two Women, starring Ralph Fiennes.

The Filmart Russian Cinema stand is the second umbrella of nine being organised by the Russian Cinema Fund (RCF) this year with support from the Russian Federation’s Ministry of Culture.

RCF’s first umbrella was at the Berlinale’s EFM last month and will be followed after Filmart by presences at MipTV, Marché du Film, Annecy’s MIFA, Toronto, MIPJunior, Mipcom, and the AFM in Santa Monica.

In a situation uniquely Russian and seemingly absurd to outsiders, Russian film-makers will also be represented at Filmart by a second umbrella stand organised by Roskino, the successor of Sovfilmexport.

Companies operating from the Roskino umbrella include the Mosfilm and Glavkino film studios, Gosfilmofond and Planeta Inform as well as its DOORS International Travelling Film Market with titles from 18 production and  distribution companies.