Films from Warner Bros will get a 35-day exclusive theatrical run in Latin America and the Caribbean prior to launching on debut on HBO Max.
WarnerMedia sources confirmed to Screen this will apply to 2021 and beyond. The development marks the latest shift in the theatrical landscape and means exhibition has seen what was until fairly recently a three-month exclusive runaway slashed by the pandemic and the march of streaming platforms.
HBO Max will roll out across in 39 territories the region starting on June 29 on standard and mobile tiers starting at $3 a month. The content offering encompasses Warner Bros films, HBO Max originals, and local originals.
The package includes lives sports in Brazil and Mexico later this year featuring Champions League football.
New HBO Max original titles produced in the region include Mexican action-comedy series Bunker and women’s football series Las Bravas; as well as astrology show Astral Journey hosted by Brazilian TV personality Giovanna Ewbank; and comedy Love Spells starring Mexico’s Gabriela de la Garza.
Warner Bros films include Jon M. Chu’s In The Heights (pictured), Denis Villeneuve’s Dune, Oscar winner Judas And The Black Messiah starring Daniel Kaluuya, recent hit Godzilla vs. Kong, James Gunn’s The Suicide Squad, Space Jam: A New Legacy with LeBron James, and Mortal Kombat, and Tom & Jerry.
A catalogue of curated international TV brings Scandinavian drama Beartown, Spanish horror series 30 Coins, Italian show Gomorrah, and Israeli drama Valley Of Tears.
Johannes Larcher, head of HBO Max International, said the launch was “the first step” in the platform’s ongoing global roll-out.