UK-based sales veteran Penny Wolf is launching her new outfit The Film Consultancy Partners at Cannes this week.

The London-based company is a boutique film consultancy working in international film distribution, marketing and financing.

'I think there are so many sales companies in the UK so I didn't want to be another number out there, there's not enough good product to go around,' Wolf told of the idea behind her new company.

Wolf has more than 20 years of experience in international film sales/marketing. She left her post as Managing Director of Peace Arch Films in early 2007. Prior to that she was MD of HBO Films in London. She is also a veteran of Granada Films and Capitol Films.

'I've been in the industry a long time. I thought I could be more of an advisor to film-makers and also advise banks and financiers about what projects would be good to invest in,' she continued. 'I think there's a lot of good projects out there and there are a lot of people able to fund them. So they just need to be connected.'

The company plans to work with directors, producers, sales companies and financial outfits at all stages of productions, looking at sales outlook and predicting worldwide revenues.

'I just wanted to step back and be involved in a company that was offering a variety of services: marketing, sales, financing,' Wolf added. 'You get a very global view of the whole marketplace doing this, you're not just in one pigeonhole at a single company.'

Wolf will announce new colleagues joining her at The Film Consultancy Partners in the coming weeks.

The company's clients in Cannes include Target Entertainment (which recently branched out from TV into film production), Enlightenment Films (the new sales division of Enlightenment Productions), and new fund First London Partners.

Specific films that The Film Consultancy Partners are working on at Cannes Market are Mary McGuckian's ensemble fertility clinic project Inconceivable, starring Andie MacDowell, Jennifer Tilly and Geraldine Chaplin (being represented with High Point Films); The World Unseen, a love story set in 1950s apartheid-ruled South Africa, which marks the directorial debut of novelist Shamim Sarif (being sold by Enlightenment Films); and the new Pete Travis political thriller Endgame, from Target Entertainment.