Jean-Marc Piche has begun principal photography on his entirely self-financed film Nothing Really Matters, a black comedy starring Yannick Bisson, Pascale Bussieres, Kenneth Welsh and Canadian musician Gord Downie, lead singer and composer of The Tragically Hip.

Written by Piche and Catlin Stothers, the film shoots in Toronto through December 12 followed by a sequence to be shot in Paris in January. Some second unit material has already been completed in New York City.

The film tells the story of Leo (Bisson), a 37-year-old man who has been lying in
his bathtub for over 12 hours, a razorblade at the ready. As Leo narrates
his story, the events that have altered his life course are revealed through a series of flashbacks,

Toronto-based Piche, a veteran commercials director, has one previous feature to his credit, The Minion. He will share executive producer duties with Ivan Boddy and Perry Zimel. Glenn Wong, Piche's producing partner in the commercial arena, will produce. Jean-Francois Bergeron (Bon Cop, Bad Cop) will edit.