Relativity has launched Relativity Middle East to partner with local producers of film, TV and digital content.

In addition Relativity Media has extended its Middle East output deal with Gulf Film to cover Relativity titles and acquisitions as well as third party sales handled by Relativity International.

Camela Galano, president of Relativity International, will oversee the relationship with Gulf.

Relativity Middle East will be headquartered in the region with the aim of building a pipeline of original, local product.

“Demand for high-quality entertainment content in the Middle East has been expanding rapidly over the past few years,” said Relativity Media founder and CEO Ryan Kavanaugh.

“Relativity is committed to building on our already strong presence in the region and to help accelerate growth across the film, television and digital media landscapes.”

“We’re very pleased to announce this partnership, which further cements the synergistic relationship between Gulf Film, the Middle East’s leading film distributor and exhibitor, and Relativity Media, a next-generation studio at the forefront of entertainment,” said Gulf CEO Selim El Azar.