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It's perhaps time to stop calling it an 'industry' - so few British protagonists seem to view it as such that it hardly fulfills definition. There is nothing wrong with cultural and artistic aspirations, but just nailing them to unrealistic financial expectations seems bound to create a hybrid that fails both. Independent UK producers generally don't seem to comprehend the nature of an 'industry' but are trying to raise money for their creative output - rather than seeing it as how much they can sell a product for.. I know this sits uncomfortably with many but that seems to be the 'industry' model.

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