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Interesting project, but really "“Let’s hope that internet users everywhere might drop their games and be tempted to rush to their nearest theatre to find out what happens next,”?! If the president of the Cannes festival really thinks the internet is principally for "playing games", arthouse cinema is clearly in serious trouble. Simultaneously insulting and demonstrating a complete lack of understanding of a new audience is generally not a great way to start a project, but who knows, perhaps they'll recover - let's hope so...