The new parent body for the Edinburgh Film Festival has appointed a chief executive and chief operating officer to join chair Leslie Mills.

The Centre for the Moving Image (CMI), the new body created by the merger of the Edinburgh Film Festival (EIFF) and the Filmhouse, has appointed Gavin Millar as chief executive and Graham Wallace as chief operating officer. They join film-maker Lesley Hills, who has already joined the newly created body as chair.

Millar, a visiting lecturer at the Metropolitan Film School, joins from Film Tree, an agency specialising in creating partnerships between films and brands, and he has also held a variety marketing roles at BBC Worldwide and Universal Pictures UK Home Entertainment. Meanwhile, Wallace, a chartered accountant, has experience of working both in the UK and internationally with high growth companies including computer products company Spider Systems and confectioner Millar McCowan.

The CMI has been created to provide a national focus for curatorial, research and educational resources in the film industry and public in Scotland and the UK. It aims to offer a forum for entertainment and inspiration across cinema, TV, online and gaming.

Miller said: “This is an exciting opportunity to build on the brands of Filmhouse and Edinburgh International Film Festival and bringing together the broader aspects of the moving image.”

The new organisation, which will be based at the Edinburgh Filmhouse, will look to forge partnerships with other cities, festivals and venues throughout Scotland.  It hopes to develop relationships with exhibitors, distributors, educational establishments and audiences, as well as collaborating with the recently formed Creative Scotland.

Hills said: “The concept of the CMI has been developed over some time, taking into account the ambitions of EIFF and Filmhouse, the City of Edinburgh’s Moving Image Strategy and the establishment of Creative Scotland. Scotland and the UK need a Centre for the Moving Image which will be a powerhouse of ideas and activity.”