The new entity, a joint venture between Singapore's production house Upside Down Concepts and Mark Byers' Quixotic Media Group of the US, aims to bring western film financing strategies to Asia.
'We'll provide private film financing for Asian companies and develop quality content for a worldwide market. We plan to produce four to five films a year in the next few years,' says Chan Gin Kai, UDE executive producer.
Exodus, which will be funded mainly by UDE, is believed to be the most expensive film ever made by a Singapore-based company.
Unveiled at Hong Kong Filmart, Exodus is a CGI-laden science fiction set in a post-apocalyptic Hong Kong where the Island City is at war with Kowloon. 'This is Ten Commandments meets Blade Runner shot like 300,' says writer-director Daniel Chan.
Shooting is scheduled to start in Hong Kong by year-end. The dialogue will be mainly in English with some Cantonese. The special effects will be produced by Dajoint's Thomas Chou whose credits include The Eye 10 and Perhaps Love.
The 25-year-old Hong Kong-born Daniel Chan was raised in Australia where he made his first feature film Half Lit. This summer - before Exodus - he is set to direct Jiang Hu Yi, a $3.5m gangster epic backed by Mei Ah Entertainment and produced by Eric Tsang. He is also attached as associate producer for Stanley Kwan's The Green Mansion.
Meanwhile, Singapore's Media Development Authority led by director for broadcast and film Man Shu Sum will bring the biggest delegation to Hong Kong Filmart with a record 19 production companies and the first-ever Singapore pavilion to Hong Kong Music Fair.