The new hotel in London’s Knightsbridge has promised to donate 10% of all booking revenues from the cinema to the CTBF.

London’s new Bulgari Hotel & Residences has unveiled a digital cinema and presentation suite dedicated to Richard Attenborough.

Attenborough’s son, the theatre director Michael Attenborough, formally opened the 47 seater screening room today. It is equipped to screen films in all formats and has technology for broadcasting by satellite or to television news vehicles. 

The cinema will be used for industry screenings and private bookings, as well as to the hotel’s guests. The hotel has promised to donate 10% of all film industry booking revenues to industry charity, the Cinema and Television Benevolent Fund (CTBF).

“As a filmmaker, Richard Attenborough holds a very special place in Britain’s cinema history having made landmark award-winning films such as Gandhi, Shadowlands and Cry Freedom,” said Film Distributors Assocation president David Puttnam. “However, throughout his career Lord Attenborough has been also tireless in his support and commitment to the British film industry and contributed to the lives and careers of everyone who works within it.  It is entirely appropriate that the Bulgari’s commitment to supporting the industry’s own charity, the CTBF, reflects Lord Attenborough’s own spirit for giving.”

Last month Pinewood Studios Group unveiled a new stage, also dedicated to Attenborough.