George will be based at Starz Media's Burbank headquarters and will report to presidentand COO Kent Rice.In his role George will oversee Starz' sales and distribution activities functions,forge partnerships with domestic and international broadcasters and expand the company'sglobal distribution pipeline.
He will work closely with Film Roman and Starz Productions president Scott Greenberg,Anchor Bay Entertainment president Bill Clark, executive vice president of creativedevelopment Bill Hamm and Starz Animation Toronto head David Steinberg, among others.
He joins Starz Media from Regent Worldwide, where he served as president. At Regent,George organised distribution and licensing operations, developed new markets andnegotiated long-term alliances with such international broadcasters as the BBC andBSkyB in the UK, TF1 and M6 in France, Antena 3 and Telecinco in Spain and Prosiebenand RTL/VOX in Germany.
Prior to that George served as president of NewStar Worldwide and, before that, held a number of senior sales and executive positions at the boutique independentfilm company Arista Films, where he started his career.
'Gene George is a thoroughly knowledgeable, creative, accomplished executive, whobrings a wealth of strong relationships to this crucial position,' Rice said. 'Aswe continue to build our company and more firmly establish it as a producer of innovative,popular programming, and a partner with production and sales savvy, we need someonelike Gene to generate deals with international broadcasters, and to expand our distributionnetwork in the US as well.'
'Starz Media is one of the most exciting and innovative new companies in the fast-changingentertainment business, and I couldn't resist the opportunity to be part of thisgrowing company,' George said.