Universal Pictures has announced “an intensified commitment” to its multicultural marketing division and promoted Fabian Castro to oversee the department and extended Talitha Watkins’ contract.

Castro most recently served as vice president of multicultural marketing and becomes svp and will supervise the work of the multicultural division and its contributions to the films of Universal Pictures. 

Watkins serves as vice president of multicultural marketing and has been with the department since its inception. 

Under Castro’s leadership, the department is expanding their team and will escalate its presence on current and upcoming marketing campaigns to oversee a broader range of ethnic and specialty demographic groups