IMAX Corporation and Warner Bros Pictures have completed an agreement to release up to 20 Warner Bros films in IMAX format through 2013.
Films in the roster include Legends Of The Guardian: The Owls Of Ga’Hoole 3D on September 24, Harry Potter And The Deathly Hallows: Part 1 in 3D on November 19, 2010, Part 2 on July 15, 2001, Happy Feet 2 in 3D on November 18, 2011; and The Hobbit in December 2013.
Warner Bros. and IMAX also plan to release an additional 15 films over the course of 2011, 2012 and 2013, including Gravity, Dark Shadows, Fury Road, Batman 3, and Superman.
“We’re thrilled to join with IMAX in bringing global audiences new and exciting experiences through the 3D IMAX format,” Warner Bros president of international distribution Veronika Kwan-Rubinek said. “We have a tremendously powerful slate of quality tentpole films, and as IMAX theaters continue to expand internationally, more and more audiences will have the opportunity to experience our films using this exciting format.”
“Warner Bros is and has been an important strategic partner for IMAX,” IMAX CEO Rich Gelfond said. “The success of our partnership to date is a result of our integrated approach to marketing and release strategies, and we believe this formula will lead to more box office success in the future.”
“IMAX has a deep appreciation for Warner Bros’ approach to the film business; they consistently work with the industry’s most talented film-makers, produce and release blockbuster films that captivate global audiences and make going to the movies a fun, powerful and inspiring experience,” IMAX Filmed Entertainment chairman and president Greg Foster said.
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