Former Peace Arch CEO John Flock and film financing experts Warren Nimchuk and Warren Fergus have launched LA, Vancouver and Toronto-based distributor and sales company W2 Media.

Through its affiliate W2 Entertainment Finance the entity can finance tax credits and other production incentives, provide p&a funds and arrange gap financing on projects in the $2-8m range.

Former Lakeshore and Peace Arch Julie Sultan heads up international sales and arrives at EFM with a slate that includes Sundance horror premiere The Woman, ensemble comedy Pete Smalls Is Dead and drama Shadows And Lies starring James Franco.

W2 has secured DVD, digital and VOD output deals with Image Entertainment for the US and eOne in Canada.

Paul Gardner, who held senior positions at Cineplex Odeon and Lionsgate, runs W2 Media’s North American distribution and oversees acquisitions with Sultan. The first North American release Essential Killing is set for Mar 31.

W2 Media president and CEO Flock (pictured) previously served as Peace Arch CEO. Nimchuk and Fergus are co-chairmen of W2 Media and managing directors of W2 Entertainment Finance.