Dogwoof has launched a DIY distribution scheme, backed by the UK Film Council, which allows individuals to screen the UK distributor’s newest films.

The “Ambassador’s programme” will get underway on Oct 14 with individuals across the UK able to screen Tim Hetherington and Sebastian Junger’s Sundance Grand Jury Prize-winning documentary Restrepo in traditional and non-traditional venues.

Ticketing for screenings is being handled by Dogwoof via its website with local “Ambassadors” also remunerated. The distributor is making available a range of formats including DVDs and 35mm prints.

Anna Godas, CEO Dogwoof, said: “The aim of our Ambassadors programme is to empower people to take a more active role in the distribution of films. Traditional cinemas cannot service demand everywhere, and so we want people to have access to our films while the buzz is greatest, not months down the line. Because of their social nature, Dogwoof films lend themselves to community events which are driven by truly passionate people.”

“There is potential for everyone to benefit at all levels: the public gets to see films very early on, awareness is raised, and the Ambassadors have exclusivity in their local areas and can do really well out of these events if they bring an entrepreneurial mind to it,” she continued.

Alex Stolz, senior executive, Distribution and Exhibition, UK Film Council, commented: “Since 2003 the UK Film Council has, through its Prints & Advertising Fund, helped independent films reach their audience across the UK. Our support for Dogwoof’s innovative release strategy for Restrepo marks an exciting development for independent film distribution.

“By establishing the Ambassador screenings programme, Dogwoof are ensuring that the film reaches its audience even in rural areas where access to cinema can be limited.”