Asian streaming platform iQiyi is increasingly using AI to streamline its production processes alongside AIGC (Artificial Intelligence Generated Content).
Kelvin Yau, iQiyi’s president for Asia Pacific and overseas marketing, explained how it is using technology to benefit its original productions and better serve its viewers.
Yau spoke to Screen in the virtual production studio, operated by Votion Studios, at Hong Kong Filmart.
The upcoming features star Ko A-sung of ‘Because I Hate Korea’ and Woo Do-hwan of Netflix series ‘Bloodhounds’.
Konstantin Bojanov’s third feature follows two women trying to escape prostitution, who fall in love.
Anticipated anime feature is from ‘Your Name’ producer Genki Kawamura.
“We saw an opportunity to deliver action movies, comedy movies, thrillers, sci fi and horror.”
The Market is hosting Cannes Remakes, Spotlight on IP from Asia, and a bolstered Shoot the Book! programme.
“What makes us a little different is that we are making content for the global marketplace,” says CEO Simon Swart.
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