Encouraging more co-production between the EU and Brazil could be part of a new Joint Programme on Culture signed by the European Commission (EC) and Brazil.

A joint action plan running until the end of 2014  was signed in Brussels this week as part of the Fifth EU-Brazil Summit by EC Commissioner for Education, Culture, Multilingualism and Youth Androulla Vassiliou and Brazil’s Minister of State of Culture Ana de Hollanda [pictured].

The agreement focuses on cultural diversity, cultural heritage and the development of a sustainable cultural and creative economy, and will see both sides engaging in regular exchanges on policies and best practice.

One of the priority areas, according to the agreement document, would be to look at “ways of improving cooperation and exchanges between the EU and Brazil, including aspects related to audiovisual co-productions.”

In a first exchange of views held in Brussels yesterday, representatives of the cultural field from the EU and Brazil came together to discuss the potential for closer collaboration between their countries and how extend the cultural exchange to other countries in the MERCOSUR area which also includes Argentina, Paraguay, and Uruguay.

In a closing remark at the roundtable, Vassiliou suggested that some of the activities supported within the EU might be extended to Brazil such as the subtitling of films to facilitate the distribution of films from Brazil to the EU.