Cinedigm and the National Association of Theatre Owners (NATO) announced yesterday that they are joining forces to bring digital technology to drive-in movie theatres.
Cinedigm holds long-term virtual print fee agreements with several major studios that provide funding and incentives designed to aid drive-in exhibitors during the digital conversion process.
Currently, due to problems associated with digital projections on outdoor screens, only 10% of drive-ins are digital.
“Traditional movie theatres across the nation have embraced the many benefits of digital cinema,” said NATO president John Fithian [pictured].
“Cinedigm and NATO’s collaborative efforts have played a significant role in that transition and we are thrilled to partner with Cinedigm again to bring drive-ins into the digital age.”
New exhibitor deployment agreements for the conversions are scheduled to be introduced this week to members of the Cinema Buying Group at the United Drive-In Theatre Owners Association convention in Florida.