Sony names Caines as president of theatrical marketing for Columbia TriStar.
Sony Pictures Entertainment has named Dwight Caines as president of theatrical marketing for the Columbia TriStar Motion Pictures Group.
Caines will report to Jeff Blake, vice chairman, Sony Pictures Entertainment, and chairman, worldwide marketing and distribution. He will continue to work closely on theatrical marketing with Nigel Clark, president of marketing for Sony Pictures Releasing International, with Clark also now reporting to Blake.
Previously, Caines has served as head of the studio’s global digital motion picture marketing since 2005, leading all strategic planning, creative and campaign development. Over the past few years, he has worked on the likes of Skyfall, This is the End and Men in Black 3.
Blake commented: “I am very pleased to welcome Dwight into this expanded role, where we can all benefit from his unique expertise. As the media landscape has evolved, Dwight’s team has been at the forefront of the latest trends and technologies, keeping in step with new ways to reach movie fans.”
“I have had the privilege of marketing films from across our diverse family of labels in the digital world over the last nearly ten years so I am pleased to be taking on a larger role in marketing,” added Caines.
“I am looking forward to working with everyone here at Sony Pictures as we continue to embrace innovations across all platforms.”
Caines joined Sony Pictures in 1997 as director of market research and was then upped to executive director in 1998 and vice president in 1999. He created the Digital Marketing Strategy department in 2000 and, subsequently, was promoted to executive vice president in 2005 and president of worldwide digital marketing in 2008.