EXCLUSIVE: Peter Dawidzik and Andrew Goldstein have been named directors of sales at FilmTrack, the software-as-a-service (SaaS), rights and content management company.

The new hires will lead FilmTrack’s sales efforts and will play an integral role in expanding the customer base.

Company representatives said that to date approximately 150 companies had signed on the service including Relativity Media, TWC, Focus Features, Miramax, Screen Australia and Starz. Equity investor Insight Venture Partner recently put $20m into FilmTrack.

Goldstein’s (pictured, at left) 20-plus years in the industry include director of sales, international sales agents, at Technicolor, where he secured long-term deals with IM Global, FilmNation, QED International, Voltage Pictures, as well as a long tenure at The Hollywood Reporter.

Dawidzik (pictured, at right) has led sales efforts for a number of SaaS companies for more than 15 years, much of it focused on the open video player space. He ran business development for Ninesystem’s flagship product StreamOS and served as director of sales for Kaltura and Ooyala, where he established master service agreements with the likes of Disney, Time-Warner and Telepictures.

“Global entertainment companies are under enormous pressure to better manage the intellectual property lifecycle, from inbound scripts to global distribution agreements, and more and more of these companies are turning to FilmTrack as a turnkey solution,” said CEO Jason Kasssin. “I’m confident that Peter and Andrew’s deep domain knowledge, and their wealth of relationships and technology expertise, will help FilmTrack expand its footprint in film and television and also help us branch out into other verticals.”

Dawidzik said: “FilmTrack is the industry leader when it comes to monetising IP around content and contracts. As digital technology continues to transform media distribution, I’m excited to help FilmTrack build out their enterprise and media accounts.”

“I’m thrilled to be joining a company on the front lines of where the business is going, and which allows me to leverage my technology background, relationships, and understanding of how films get distributed from a marketing and asset standpoint,” said Goldstein.