London-based production outfit Free Range Films and UK sales agent Embankment have joined forces to create a new umbrella company, Free Range Entertainment (FRE).
The key shareholders are Embankment’s Tim Haslam and Hugo Grumbar and Free Range Films’ Kevin Loader.
Through its Free Range Films and Embankment divisions, FRE will develop, produce, co-produce, sell and distribute, while investing directly into production and working with third party investors and financiers.
All resources between the two companies will be pooled, but with Embankment continuing to operate as the sales and financing arm.
Free Range Films was founded by producer Kevin Loader and director Roger Michell in 1996. Following Michell’s passing last September the production company has embarked upon a new structural partnership. Loader said: “Having worked so closely with Embankment [as international sales agent] on Michell’s last film, Elizabeth: A Portrait In Parts, I know Roger would proudly approve of this partnership.”
“Both Free Range Films and Embankment are coming through CV-19 with productions filmed throughout 2021 and early 2022,” added Grumbar, Embankment’s co-founder. “FRE is delivering 11 movies for global release in 2023 through a broad spectrum of distribution outlets.”
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