Lionsgate has launched Lionsgate Live! A Night At The Movies, a free livestream programme of library titles on YouTube over four consecutive Fridays.
Starting this Friday (17) the studio will team with Fandango and YouTube to show The Hunger Games (April 17), Dirty Dancing (April 24), La La Land (May 1), and John Wick (age registration required, May 8).
All livestreams start at 6pm PT and are available on Lionsgate’s YouTube page and Fandango’s Movieclips YouTube page.
Jamie Lee Curtis will host Lionsgate Live! A Night At The Movies and share her memories as she is joined by special guest celebrities and YouTube personalities each week.
The initiative will feature interactive opportunities for fans such as real-time fan chats via YouTube Live, and shared fan engagement opportunities in-show, including film trivia, film-themed challenges.
The films will livestream on Lionsgate’s YouTube page and Fandango’s Movieclips YouTube page.
An initial donation by Lionsgate as well as audience and partner donations throughout the programme will benefit the Will Rogers Motion Picture Pioneers Foundation dedicated to helping film industry workers furloughed by the coronavirus pandemic.
“This is a great chance to show the country’s theatrical employees how much we miss going to their theatres and how much we support them,” said Joe Drake, chairman of Lionsgate Motion Picture Group. “Jamie Lee Curtis – a woman who literally grew up with the movies and movie theatres – is one of the world’s biggest movie fans, so it’s a real thrill that she’ll be our host for this event.”
National Association of Theatre Owners president and CEO John Fithian added, “Until we can gather again in our nation’s theatres, we’re grateful to Lionsgate for honoring the theatrical moviegoing experience and we are thrilled to join together with them over these next four Fridays, not only to see four classic movies for free, but also to allow fans and celebrities to share their own moviegoing memories. We love that so many people will be talking about what makes going to the movies so unique and memorable.”