Media Business Insight (MBI) has sold the shots brand, which focusses on the creative advertising sector, to Source Creative, part of the US-based Extreme Reach group.

The shots editorial team, including shots editor Danny Edwards, and sales teams, will be joining Extreme Reach.

The move is the result of a strategic review of the MBI portfolio, which will now focus its publishing and events business on the TV and film sector, where it has market leading brands including Broadcast, Screen International, KFTV and The Knowledge.

MBI’s CEO Conor Dignam said: “We will now focus our effort and investment on our brands in the TV and film sector where we are seeing an explosion of activity in high-end television, and convergence between the worlds of TV and film. We have exciting plans for this area of our business including the launch this summer of Broadcast Intelligence, a new insight product with data on 300 leading commissioners in the UK and US TV markets.”

“The TV and Film division will operate alongside ALF our other core business which provides key contact information and media spending data on the UK’s top 6000 advertisers. ALF is also key to our investment and development plans.”

“shots’ focus on the creative advertising sector makes it a perfect fit for Extreme and I am very pleased it has found such a great new home.”

Terms of the deal are not being disclosed.

Read more: Comcast makes $65bn bid for Fox