Netflix, riding high with 15 Oscar nominations on Tuesday (22) including 10 for ROMA, has become the first streaming platform to join the Motion Picture Association of America (MPAA).
The streaming platform takes its place alongside the traditional studios and will now benefit from the MPAA’s role as Washington lobbyist on behalf of major content creators.
While it would be impolitic of Netflix to use its newfound seat at the table to officially lobby for the collapse of theatrical windows (the matter falls more squarely under the purview of the National Association Of Theatre Owners), executives will certainly put their weight behind stepping up the fight against piracy, a goal the MPAA and all its members share.
“On behalf of the MPAA and its member companies, I am delighted to welcome Netflix as a partner,” said MPAA chairman and CEO Charles Rivkin. “All of our members are committed to pushing the film and television industry forward, in both how we tell stories and how we reach audiences. Adding Netflix will allow us to even more effectively advocate for the global community of creative storytellers, and I look forward to seeing what we can all achieve together.”
“Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the world,” said Ted Sarandos, Netflix Chief Content Officer. “We look forward to supporting the association team and their important efforts.”
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