Digital agency MyMovies has joined with UK cinema chain Picturehouse to become the exclusive content provider for

MyMovies will also offer third party syndication for the promotional assets of Picturehouse Entertainment, distribution arm of Picturehouse, on the MyMovies network.

Picturehouse head of communication Gabriel Swartland said: “Rich media, and in particular, video content, is an essential part of ensuring engagement across our channels, and we’re very excited to be working with MyMovies, market leaders in content syndication, to help us deliver multi-platform video solutions to our customers.”