Direct-to-video gangster drama on course to hit 40,000 unit sales in one week.
UK gangster drama Rise Of The Krays is on course to break a home entertainment record for a direct-to-video production after selling more than 22,000 DVD and Blu-ray units in its first three days.
The Signature release is on course to become the first film in at least five years to go without a theatrical release and cross 40,000 unit sales in one week, according to Official Charts Company data.
According to distributor Signature the film has also registered the company’s best performance on digital platforms to date.
Co-produced by West Ham Chairman, David Sullivan, The Rise Of The Krays charts the early years of the notorious East End gangsters, who are also the subject of upcoming biopic Legend, starring Tom Hardy.
The Zackary Adler-directed film stars Simon Cotton (The Monster) and Kevin Leslie (Soldier’s Heart) as the eponymous brothers.
Marc Goldberg, MD at Signature Entertainment, said: “We’re extremely proud of the numbers Rise Of The Krays has achieved, especially when you consider that the film has had no theatrical platform to help grow awareness.
“No film in the last five years has sold more than 30,000 units in its first week without a theatrical platform and, to the best of our knowledge we’re well on course to break records as a result.
“In addition, performance across digital platforms is the highest of any Signature release to date.”
Sequel The Fall Of The Krays is currently scheduled for a Q1, 2016 release.