In the latest major media event to fall victim to coronavirus concerns, organisers confirmed on Friday (6) that SXSW has been cancelled.

The news comes after a gradual landslide of withdrawals by corporate participants over the past week that included Netflix, Amazon Studios, Warner Media, Apple, Facebook, Twitter, and TikTok.

The City of Austin took the decision to cancel the event, which was due to kick off next week on March 13 and will have huge implications for the Texan locale’s economic forecast.

SXSW confirmed the news on its website and said it was “devastated” to share the news and had to follow directions from the local authority.

Festival brass said they were exploring options to reschedule the event and were working to establish a virtual SXSW as soon as possible for 2020 participants. The event had been set to run from March 13-22.

The full statement appears below:

City of Austin Cancels SXSW March Events

The City of Austin has cancelled the March dates for SXSW and SXSW EDU. SXSW will faithfully follow the City’s directions.

We are devastated to share this news with you. “The show must go on” is in our DNA, and this is the first time in 34 years that the March event will not take place. We are now working through the ramifications of this unprecedented situation.

As recently as Wednesday, Austin Public Health stated that “there’s no evidence that closing SXSW or any other gatherings will make the community safer.” However, this situation evolved rapidly, and we honor and respect the City of Austin’s decision. We are committed to do our part to help protect our staff, attendees, and fellow Austinites.

We are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants, starting with SXSW EDU. For our registrants, clients, and participants we will be in touch as soon as possible and will publish an FAQ.

We understand the gravity of the situation for all the creatives who utilize SXSW to accelerate their careers; for the global businesses; and for Austin and the hundreds of small businesses – venues, theatres, vendors, production companies, service industry staff, and other partners that rely so heavily on the increased business that SXSW attracts.

We will continue to work hard to bring you the unique events you love. Though it’s true that our March 2020 event will no longer take place in the way that we intended, we continue to strive toward our purpose – helping creative people achieve their goals.