Brazil, India and Australia may be the next territories to recreate the “…In a Day” format for their respective audiences, with Zodiak Rights speaking to local broadcasters ahead of Mipcom.

The distribution company has struck its first deal with Ridley Scott’s production company, Scott Free Films, to take In a Day to the global market and is offering both the finished films and format, which has already been optioned in Ireland.

The In a Day documentaries are all made by Scott Free and are based on footage filmed by the public on a single day and uploaded to YouTube. The franchise has been inspired by feature film Life in a Day, which was directed by Kevin Macdonald.

BBC2 broadcast Britain in a Day, directed by Matthew Morgan, in May 2012 as part of the Cultural Olympiad and London Festival 2012 programming. Fuji TV has ordered a Japanese version of the concept for March 2013 – to mark the anniversary of the tsunami that hit the country. It is also being produced by Scott Free.

Zodiak Rights factual acquisitions and programming vice-president Andreas Lemos said: “We look forward to working alongside Scott Free Films in developing and producing the format in many more territories around the world.

“We see this as the perfect marriage between film, television and online, combining the latest user-generated filming techniques with the incredible film-making talent of Scott Free Films and the TV know-how of Zodiak Rights.”

This story was originally published by Broadcast.