Nina Jacobson’s production entity has acquired feature rights to Kevin Kwan’s comedic bestseller Crazy Rich Asians.

The book follows three wealthy, bitchy Chinese families whose penchant for gossip goes into overdrive when the heir to a fortune brings home his American-Chinese fiancée.

UTA and the author’s representatives are working with Color Force to source Asian and international financing.

Color Force CEO Jacobson and her partner Brad Simpson will produce and svp of production Bryan Unkeless will supervise development.

“Crazy Rich Asians is that immersive page turner I am constantly searching for but so rarely find,” said Jacobson. “Kevin’s writing took me into a world I’d never seen or imagined and got me so invested in the romance at the heart of it that I could not put the book down until I saw whether or not they made it.”

UTA, Alexandra Machinist at Janklow & Nesbit and Peter Nichols of Lichter, Grossman, Nichols, Adler & Feldman represented the book on behalf of Kwan. 

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