CEO Brian O’Shea announced on December 13 the company has optioned screen rights to How To Pick Up Girls.

Eric Weber’s 1968 self-help book is based on a series of columns comprising Weber’s interviews with women that started in the 1960s.

The Exchange will develop and produce the project in association with producer Josh Sugarman for the Tenafly Film Company.

Weber will develop the script based on his book and act as executive producer.