Deal includes 500 screens.

Arts Alliance Media and Bangkok-based Goldenduck Group have struck a strategic partnership for digital cinema solutions. The deal expands AAM’s presence in cinemas Thailand, Malaysia, Brunei, the Philippines, Singapore and Vietnam, with an eye to expand more in Myanmar in the future.

AAM’s software is already used by 12,000 screens worldwide, with that figure set to grow to 18,000 in coming months. The Goldenduck deal adds 500 screens.

Meanwhile, AAM’s software TMS 2.0 launches this month.

Howard Kiedaisch, Chief Executive Officer of Arts Alliance Media, said “We’re delighted to announce our first South East Asian pact to add to our worldwide portfolio of software customers, and are thrilled to be working with Goldenduck, Asia’s leading cinema equipment integrator. AAM welcomes other integrators and exhibitors from across the globe to leverage our best in class technology for their own rollouts.”

Sittiporn Srisaguansakul, President of the Goldenduck Group, added “We have been working in digital cinema in Asia since its inception and spent a lot of time and effort evaluating software from different providers: Arts Alliance Media’s stood out as being comprehensive and flexible. We look forward to working with exhibitors in South East Asia to offer these proven solutions to simplify digital cinema.”