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eOne appoints head of UK licensing

Rollings to focus on Peppa Pig and PJ Masks.

Entertainment One (eOne) has announced the appointment of Katie Rollings as head of UK licensing for eOne Family and eOne Licensing, effective September 13, 2016.

Based in eOne’s London headquarters, Rollings will be responsible for all commercial activity for its licensed properties in the UK, including licensing, brand strategy, retail sales and retail marketing.

Leading a team of five licensing executives, Rollings is charged with spearheading the continued growth and expansion of the company’s UK licensing programmes across its portfolio of family, lifestyle and film properties, with a strategic focus on Peppa Pig and PJ Masks.

Rollings will manage key alliances with UK licensees and retailers - identifying new licensing opportunities and retail channels - in addition to developing brand strategies and retail marketing initiatives to drive commercial growth in the market.

She joins the company with 20 years’ experience working on leading preschool properties, including Thomas & Friends, Bob The Builder, Teletubbies and Chuggington.

Prior to eOne, Rollings held brand management positions at Fremantle Media, where she led the global brand strategy for Kate & Mim-Mim, and at Ludorum where she managed the UK consumer products programme for Chuggington.

She has also held a number of senior roles including VP international marketing and VP UK consumer products and international marketing at HIT Entertainment and Asia Territory Manager at BBC Worldwide where she oversaw the launch of Teletubbies in Asia.

Andrew Carley, head of global licensing at eOne, said: “Rollings is a highly respected industry veteran with a strong track record of driving commercial success for some of the UK’s biggest preschool brands. Her passion, expertise and creativity will help us to both take Peppa Pig to even greater heights here in the UK and oversee the launch and build of the much anticipated PJ Masks UK licensing programme. We look forward to welcoming her to the team.”

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