It will stream new films simultaneously with their cinema release.

UK cinema chain and distributor Curzon Artificial Eye has launched its own film on demand service, Curzon on Demand, offering date and date releases of independent, art house and world films to users in the UK and Ireland.

The first films to be available on the service will be Mathieu Amalric’s burlesque comedy On Tour, which won the Critics prize at Cannes this year and Brian Welsh’s British drama feature In Our Name, starring BIFA winner Joanne Froggat. They will be available on the same day as Curzon Artificial Eye releases the films theatrically in the UK (Dec 10).

The service, which will be available in high definition on laptops, mobiles or television, has been devised to give audiences better access to theatrically released films. It also promises to offer films available exclusively online as well as online premieres and Q&As.

Philip Knatchbull, chief executive of Curzon Artificial Eye, said: “With Curzon On Demand we are now able to offer film lovers their own cinema experience at home, or wherever they like – they can watch films at the same time they’re released in the cinemas. It’s a totally new service that has never been provided before by a UK cinema operator, and we can use the technology to provide our audiences with a whole range of benefits.”