B2B video marketplace Global Media Exchange (GMX), part of the Ascent Media Group, has signed up a further 40 new companies for its service here at MIPTV in Cannes.

That will add to the site’s 7,000-title TV and film library for licensing deals, from 600 international companies including Discovery Networks, The MGM Channel and Televisa Digital.

Also new for GMX is an “industry expert” registration — for those who want to use the service but aren’t buyers or sellers. That subscription costs $30 per month. Previously, only proven buyers and sellers could use the service.

The site acts as a connection place for buyers and sellers: sellers non-exclusively offer their content (which GMX can digitise for free, up to eight minutes of content) and only pay a 9% deal fee to GMX if a sales deal is made through the site.

The Los Angeles-based company is pushing ahead to add more buyers and sellers, targeting areas including Latin America and The Middle East.

A GMX representative at MIPTV noted that full-length screeners (streams or downloads) weren’t currently available on the site, but said that would change with a future planned merger with sister company Viia.

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