The multi-platform partnership will feature initiatives delivered across Google platforms, including Google for Education, Google+, Google Play and YouTube.
Central to the alliance is the Interstellar Space Hub, a digital initiative designed to support the film on a Google domain.
As the official website, the Hub features a Space Hunt content discovery feature and a movie ticket purchasing function, as well as links to a Solar System Builder app available via Google Play.
The companies will collaborate on a Time Capsule project that compiles user-generated content into a short film that will record current human experience on Earth. The project, curated by Google Play and Nolan, will be available early next year.
The cast is also set to participate in a live Google+ Hangout on Air, to talk directly with fans about the release of the film.
In mid-October, Google For Education will deliver its first film-themed lesson plans aimed at schools across the country to explore the maths and science that served as the inspiration for the film.
“Having the power of Google behind our efforts to inform the audience and enhance their experience of Interstellar is an exciting new development in the relationship between filmmakers and audiences,” said producer Emma Thomas.
“Google has provided the ultimate Hub for the theatrical experience, and now, for the first time ever, there is a mechanism for audiences to give direct feedback to the studio about the quality of the technical presentation.”
“Interstellar is one of the most highly anticipated films of this year and we couldn’t be more thrilled to partner with Paramount and Christopher Nolan to bring the movie to life for fans around the world,” said Brian Irving, global head of marketing for Google Play. “Google is excited to help our studio partners develop innovative marketing programmes that support the lifecycle of their films.”
“Google is at the forefront of exploring the unknown and seeking new information, two major themes in director Christopher Nolan’s film,” said Paramount president of worldwide distribution and marketing Megan Colligan. “We are excited that Interstellar is the focus of Google’s continued innovation as we present this incredible film to audiences around the globe.”
The film is set to open in select locations on November 5 followed by wide release on November 7.