The studio has entered into an agreement with Pure Flix Entertainment for the US home entertainment rights to the faith-based spring hit.
Under the agreement, Lionsgate holds domestic electronic sell-through (EST), VOD, SVOD, pay-per-view and television rights to God’s Not Dead and will release across platforms on August 5.
It surprised industry analysts by generating more than $60m at the US box office through Freestyle Releasing, becoming one of the year’s highest grossing independent films.
“Pure Flix Entertainment has done a wonderful job executing their theatrical campaign for God’s Not Dead, and the success of the film underscores the breadth and depth of the Christian audience,” said Lionsgate evp of home entertainment marketing Anne Parducci.
Lionsgate’s acquisition continues the company’s longstanding presence in the faith-based market.
“The faith-based audience has a tremendous presence on social media and other online platforms, and we look forward to working with Pure Flix to craft an innovative roll-out campaign for God’s Not Dead that capitalises on our proficiency in the digital space and draws upon our partnerships with digital and traditional platforms alike,” said Lionsgate president of worldwide television and digital distribution Jim Packer.
Lionsgate’s brokered the deal with Abrams Margolis Bergson LLP. Pure Flix handles international sales.
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