Netflix continues content expansion strategy with Epix deal

The multi-year pact kicks in on September 1. Epix will make titles available from its three partners 90 days after their debut on premium pay-TV and subscription on demand.

The move represents a potential coup for Netflix, which would ordinarily have had to wait up to nine years for streaming rights to the titles once they were locked into pay-TV deals.

Netflix continues to build its content store and recently signed a deal with Relativity to stream select Relativity films, starting with The Fighter and Season Of The Witch later this year.

“Adding Epix to our growing library of streaming content, as the exclusive Internet-only distributor of this great content, marks the continued emergence of Netflix as a leader in entertainment delivered over the web,” Netflix chief content officer Ted Sarandos said.

“The Epix deal is an example of the innovative ways in which we’re partnering with major content providers to broaden the scope and freshness of choices available to our members to watch instantly over the Internet.”

“Netflix is an incredibly popular service and we welcome them as our newest distribution partner,” Epix president Mark Greenberg said. “We are pleased to be able to continue our mission of bringing consumers the movies where they want to watch them, while satisfying the differing needs of cable, telco and satellite operators. This deal also underscores the tremendous value of our offerings in the marketplace.”