Films will launch at European festivals and on VOD platforms.

The TIDE Experiment, the European distribution scheme backed by the European Commission, has teamed with the Festival Agency to launch a “Festival-To-Date” initiative.

Films will launch at select European festivals and simultaneously on VOD platforms across several European countries.

The scheme launches this week at the Edinburgh International Film Festival with Mark Cousins’ 6 Desires: DH Lawrence and Sardinia, the Sundance title which retraces DH Lawrence’s 1921 trip to Sardinia. 

6 Desires had a special screening at Edinburgh on Monday and will also launch online as part of the Mark Cousins Hibrow Trilogy, which also includes his earlier films Here Be Dragons and Life May Be.

TIDE organisers said: “With the Festival-to-Date releases we empower some films that otherwise would have only a few lucky viewers attending the festivals.”

The Cousins trilogy launched online with support from Under The Milky Way, which secured deals on platforms including iTunes and Google.

The film will also screen at FID-Marseille, Karlovy Vary and New Horizons.

TIDE, now in its third year of experimenting with new distribution strategies, has previously worked on films including Dior & I and For Those In Peril.

Other films in the “Festival-To-Date” scheme are due to be announced in coming months.