Hammer Films is set to produce its first horror film in 30 years, and has created a joint venture with MySpace to broadcast episodes of the feature, entitled Beyond The Rave.
MySpaceTV will co-produce the project, which will initially air as 20 'webisodes' on MySpace before being released as a feature DVD and download.
Internet content pioneers Ben Grass and Tom Grass from Pure Grass Films (When Evil Calls) will produce. Matthias Hoene directs.
The cast will include Jamie Dornan, Nora-Jane Noone, Tamer Hassan, and Sadie Frost will star. The story follows a soldier bound for Iraq who must rescue his girlfriend from a mysterious group of hardcore ravers who throw parties deep in the forest.
The film's trailer is already online at www.myspacetv.com/beyondtherave.
The legendary Hammer production house, first launched in 1934, was revived earlier this year. Simon Oakes, chairman and chief executive of the new Hammer, said: 'When Hammer Films first started it was an innovative production company and this new venture marks the beginning of a journey to recalibrate the DNA of Hammer Films for a new audience. MySpace is an innovative and exciting distribution platform to enable people to watch and interact with movie content in a whole new way.'
James Fabricant, director of entertainment and head of video at MySpace Europe, added: 'This partnership demonstrates the power of MySpace and how traditional media is being turned on its head: for Hammer to make their first movie in 30 years specifically for the MySpace community is a phenomenal development and shows the dramatic change in how consumers want to access content.'