William H Macy and Sam Elliott are among sevenactors that have joined the cast of Room 9/ContentFilm's satirical comedy ThankYou For Smoking,which began principal photography in Los Angeles yesterday (24).

Adam Brody, Cameron Bright, David Koechner, JK Simmons, and Kim Dickens arealso among the new arrivals on set, joining the previously announced cast ofAaron Eckhart, Robert Duvall and Katie Holmes.

Jason Reitman directs the adaptation of Christopher Buckley's bestseller abouta PR man's quixotic journey to promote a major tobacco company.

Room 9 Entertainment was formed in December 2002 by former Silicon Valleyentrepreneur and PayPal co-creator David Sacks. The production and financingcompany is backed by equity funding.

ContentFilm recently completed principal photography on the drama The King, starring Gael GarciaBernal and William Hurt.